Turn comments into DMs with your product link
Instagram DM automation turns a keyword comment into a private reply containing the product link from your video.
Early access: Accounts and connections are available now. Posting, captions, DMs and earnings are rolling out.
Instagram DM automation
A useful product video can lead to the same question again and again: where can I find it? A public comment shows interest, but someone still has to notice it and send the right link.
- A creator may be filming while a manager looks after another channel. A recognizable keyword gives viewers a simple way to request the product without leaving the answer buried in comments.
- A chosen keyword such as LINK triggers a DM with the product URL through Instagram’s official messaging API. Instagram keyword-to-DM replies keep that request tied to the item in the video.
Keep the request and reply understandable
Start with the product the video actually shows. Choose a keyword that is easy to recognize, and write a public invitation that tells the viewer what will happen.
- For example, a demonstration might ask viewers to comment LINK for the item shown. The reply is a private message containing that item’s link.
- Read the keyword and reply together before using the rule. A good reply should make the connection obvious.
- Tell the person which product the link is for. If the DM includes a private discount, name the offer clearly and check that the product page honors it. Automated Instagram messaging should preserve the creator’s promise.
- Your product explanation and the message should agree about what the viewer can expect to find.
Your steps, in order
- 01
Choose a keyword
Choose a clear keyword for viewers requesting the product link.
Choose the keyword1Use a clear request: LINK2Name the product in the video3Keep the keyword easy to rememberSample - 02
Pair the product link
Use the URL for the item shown in the video and make the intended message easy to understand.
Match the product to the videoLink examplesCanvas toteshop.example/canvas-toteProduct URLExample product URLs · Check the item and variant.Sample - 03
Review availability and replies
Confirm that the rule is available for your connected Instagram account before relying on it for a campaign.
Instagram · Reply availabilityInstagram@mira.vale · ConnectedConnectedSample
A narrower workflow, with fewer decisions to make
The rule combines a keyword and a product link. That gives creators and managers a clear starting point when setting up Instagram DM replies.
- Read the reply as though you had just requested the link. Name the product clearly and check that the URL matches the demonstration.
- The rule sits beside cross-posting and product-link captions in the creator workflow. It responds to Instagram comments; comments on Facebook, YouTube and TikTok are separate.
- Keep the public invitation and the private reply consistent, so viewers know what commenting the keyword will do.
Check the product behind the link
A correct keyword paired with the wrong item is still a poor answer. Keep the product name and variant beside the keyword rule.
- If the video shows one size or a bundle, identify it in the Instagram DM reply. The viewer should recognize the item when the page opens and understand which option matches the demonstration.
- Open an affiliate URL yourself before using it. Confirm the intended item and variant, and keep the creator’s product relationship clear in the wording.
- Automated Instagram product-link messages deliver information to the viewer. Review TikTok Shop affiliate earnings using the commission records, and discuss the sent reply as its own part of the viewer’s journey.
Built through official connections
CreatorHelm uses official APIs and never scrapes. Tokens are encrypted, and data is hosted in Germany in the EU.
- Connect through the official Instagram login and use the permissions supported by that account. Keep the creator identity clear when preparing a keyword rule.
- Workspaces hold many creators with owner, admin, editor and viewer roles. A manager can review product replies across creators while preserving each person’s voice.
- Before a launch, check the keyword and product URL together. Instagram keyword-to-DM replies should answer the viewer’s request in the same language as the demonstration. Read the message aloud to check its tone.
- Use the publishing guide to prepare the original videos that give these conversations their context.
- Instagram keyword comment as the trigger.
- A private reply containing the relevant product link.
- Instagram’s official messaging API as the integration route.
Questions creators ask
What is available today?
You can create an account and connect your platforms through their official login screens. Check the connections available for each creator in your workspace.
Does this send messages to everyone who sees a Reel?
An Instagram comment containing your chosen keyword triggers the product-link DM. Tell viewers which word to comment and what the reply will contain.
Does comment-to-DM work on YouTube or Facebook?
Comment-to-DM is for Instagram. The publishing workflow sends originals to Facebook Page Reels and YouTube Shorts; review replies on those platforms in their own apps.
Is it a full chatbot builder?
CreatorHelm focuses on product-link replies. The feature sends the product link in a DM when an Instagram comment contains a keyword.
How does the Instagram DM reply work?
A viewer comments the chosen keyword on Instagram and receives a DM with the product link. Choose a clear request, pair it with the right item and check the message before using the rule.